College Essays & Applications

Kerry, Founder
This is the most important piece of the entire college admissions process. Students do not understand what colleges admissions offices are looking for in their applications and essays. They don't know how to articulate their values, accomplishments, hopes, dreams, and the specific contributions they will make to each school's academic and residential environment. In addition, it is almost impossible to find students who can write well these days, because - let's be honest - they don't read very much. Finally, students with youthful energy are often sloppy and impatient, and thus I catch dozens of errors on each students' essays and applications. 
This Service Includes
Parent and Student Boot Camps

These parent and student boot camps use REAL essay samples from students admitted to top schools to teach you:

  • The qualities and themes that colleges are looking for in essays,

  • The tone, style, organization, grammar, and syntax that are required, and

  • The different kinds of essay questions that students must respond to.

Essay Help
  • A face-to-face essay brainstorming meeting with the student and his/her family to discuss topics for the Common App and UC App essays.

  • Unlimited one-on-one, face-to-face essay reviews (including edits and suggestions for change) of ALL essay drafts for up to 15 schools.

  • Unlimited phone and email access to Ms. Traylor for both students and parents.

Application Organization
and Guidance
  • Guidance regarding testing, letters of recommendation, extracurricular, portfolio, interview, and essay requirements for each school on your student's list. 

  • Individualized monitoring of schedules and due dates for each part of your student's applications. 

  • Thorough line-by-line review of each application your student completes.

Want our services for free?


We often give discounted rates to one deserving high school junior a year for our College Strategy Expert admissions services.

Make sure to ask how to apply!


Member, Higher Education Consultants Association

Member, Western Association of College Admissions Counselors

Let's talk!


13764 Recuerdo Dr. Del Mar, CA 92014

Mon - Fri, 10 am - 6 pm


Our Services





About Us

Upcoming Workshops


Contact us to find an upcoming FREE admissions and financial aid workshop conducted by CEO Kerry Traylor in your area. These are generally offered on a semi-annual basis at Canyon Crest Academy and Torrey Pines High School in North County, San Diego.

If you are interested in scheduling a free workshop as a fundraiser for YOUR high school, please contact us at 858-413-7062


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