Student Positioning

Kerry, Founder
I don't think most parents understand how much college admissions have changed in one generation. The top 100 colleges and universities in the country have acceptance rates under 25 percent these days. You can't just expect your student to cobble together an application in the summer before their senior year and do well. Success in college admissions takes careful advance planning that should begin as early as the end of the 9th grade year. 
This Service Includes
High School
Course Selection Review

Is your student taking:

  • the correct number of UC- and college-approved academic subjects, and AP/honors/advanced/IB classes?

  • Courses that reflect their college academic interests and abilities?

Key Testing Strategies
  • Should your student take the ACT or SAT? How do they differ?

  • How about SAT Subject Tests and APs?

  • What are test optional and flexible schools?

  • Which schools superscore and why?

  • Does my student need test prep? Which kind?

  • Do we report all scores or only some?

Extracurricular Planning
  • What can we do to help my student show:

    • Intellectual curiosity,​

    • Leadership,

    • Compassion for Others,

    • Creativity?

    • Expertise in a Particular Academic Subject?

Major and Career Planning
  • Which careers fit my student's personality, preferences, and aptitudes? 

  • What benefits and drawbacks do each of these careers offer?

  • Which college majors should my student be pursuing, given their career interests?

Want our services for free?


We often give discounted rates to one deserving high school junior a year for our College Strategy Expert admissions services.

Make sure to ask how to apply!


Member, Higher Education Consultants Association

Member, Western Association of College Admissions Counselors

Let's talk!


13764 Recuerdo Dr. Del Mar, CA 92014

Mon - Fri, 10 am - 6 pm


Our Services





About Us

Upcoming Workshops


Contact us to find an upcoming FREE admissions and financial aid workshop conducted by CEO Kerry Traylor in your area. These are generally offered on a semi-annual basis at Canyon Crest Academy and Torrey Pines High School in North County, San Diego.

If you are interested in scheduling a free workshop as a fundraiser for YOUR high school, please contact us at 858-413-7062


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